Media messages and public health : a decisions approach to content analysis / edited by Amy B. Jordan [and others].

New York ; London : Routledge, 2009.

xvii, 270 pages : illustrations ; 23 cm.

Includes bibliographical references and indexes.

Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the Internet / Laura F. Salazar ... [et al.] -- (De)coding television's representation of sexuality : beyond behaviours and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah L. Tolman -- Linking media content to media effects : the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime-time television : a longitudinal content analysis / Sheila T. Murphy ... [et al.] -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan ... [et al.].