Doing well by doing good : innovative corporate responses to communicable diseases / [edited by Susan Hubbard and Satoko Itoh].

Tokyo ; New York : Japan Center for International Exchange, [2010], ©2010.

ix, 136 pages : illustrations ; 23 cm

Includes bibliographical references.

Anglo American : mining for health -- The Coca-Cola Company : leveraging networks to fight AIDS -- DaimlerChrysler South Africa : a model for public-private partnership -- Sumitomo Chemical : Saving lives with better nets -- Toyoto South Africa Motors : Mainstreaming HIV/AIDS programming -- Bayer China : empowering the media to save lives -- Central Azucarera Don Pedro : Local partnerships for better health -- Standard Chartered Bank : championing the fight against AIDS in the workplace -- Taisei Construction Company : bridge to health -- Levi Strauss and Company : taking chances and taking the lead -- M A C Cosmetics : Dedication to a powerful brand image -- MTV : unleashing the power of mass media to fights aids.