An American physician of the late nineteenth century, with his doctor's bag and horse and buggy; advertising the medicine "Dr Pierce's Golden Medical Discovery". Colour lithograph by E.C. Pease, 1910.

The doctor holds a medicine bag in his right hand and a cane in his left. He wears a fobwatch. The poster suggests that having a supply of the medicine Dr Pierce's Golden Medical Discovery in the home was equivalent to having the services of such a physician instantly available

Dr Pierce's Golden Medical Discovery was the name of a medicine created by Ray Vaughn Pierce and first sold by him when he arrived in Buffalo, New York, in 1866. It continued to be sold until at least 1935. See Allen, op. cit., and Leidy, op. cit. Dr Pierce's organization had an active branch in London at 3 New Oxford Street

Buffalo : The Courier Co., [1910?]

1 print : lithograph, printed in colours ; sheet 107 x 72 cm

Dr. Pierce's Golden Medical Discovery is a doctor in your home. Stomach - liver - blood ; E.C. Pease

Luella Allen, 'Ray Vaughn Pierce, MD., 1840-1914: Buffalo's common sense medical adviser' in Medical history in Buffalo, 1846-1996: collected essays, Buffalo 1996, pp. 61-70

Lynette E. Leidy, 'R.V. Pierce and the Invalid's Hospital: mechanical progress and the business of medicine', in Medical history in Buffalo, 1846-1996: collected essays, Buffalo 1996, pp. 71-92

Wellcome Collection 47565i