Profits before people? : ethical standards and the marketing of prescription drugs / Leonard J. Weber.

Bloomington : Indiana University Press, [2006], ©2006.

ix, 206 pages ; 24 cm.

Includes bibliographical references (p. [185]-197) and index.

Ethics and for-profit business -- The pharmaceutical industry and its stakeholders -- Drug companies and healthcare professionals : the ethics agenda -- Medical professionalism and scientific integrity -- The industry's code : not good enough -- Drug samples : the most important gifts -- Marketing is not objective education -- Medical education : industry at arm's length -- Clinical research and the limits of commercial interests -- Citizens and consumers -- Direct-to-consumer advertising : conflicting interests -- Direct-to-consumer advertising : better is better.